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Antique Marx 1950’s Indy race car tin litho wind up OK 16.5 in.

$ 349.00 $ 289.00

Antique Marx 1950's Indy race car wind up tin lithograph toy race car with original driver. Very nice lightly used condition with bright graphics detail and very few play marks. This is the rare large 16.5 inch much in demand version. Marx Toys made in USA were known for their quality, originality, and good bang for the buck in the toy business. The Marx Company manufactured toys from 1919 – 1978. Wind up mechanism works with the original key and front bumper. Car is very shiny and hard to photograph with out reflection. Please check photos as they are part of the description and this is the car you will receive. Browse our other items as we have a wide selection of racing and stunt show memorabilia. Well packaged and free insured shipping.

Antique Marx 1950’s Indy race car lithograph toy car with original driver. Very nice lightly used condition with bright graphics detail and very few play marks. This is the rare large 16.5 inch much in demand version. Marx Toys made in USA were known for their quality, originality, and good bang for the buck in the toy business. The Marx Company manufactured toys from 1919 – 1978. Wind up mechanism works with the original key and front bumper. Car is very shiny and hard to photograph with out reflection. Please check photos as they are part of the description and this is the car you will receive. Browse our other items as we have a wide selection of racing and stunt show memorabilia. Well packaged and insured free shipping. Your satisfaction is our goal.

Founded in 1919 in New York City by Louis Marx and his brother David, the company’s basic aim was to “give the customer more toy for less money,” and stressed that “quality is not negotiable” – two values that made the company highly successful. Initially, after working for Ferdinand Strauss, Marx, born in 1894, was a distributor with no products or manufacturing capacity (King 1986, p. 188; Richardson 1999, p. 42). Marx raised money as a middle man, studying available products, finding ways to make them cheaper, and then closing sales. Enough funding was raised to purchase tooling from previous employer Strauss for two obsolete tin toys – the Alabama Coon Jigger and Zippo the Climbing Monkey (Time Magazine 1955; King 1986, p. 188). With subtle changes, Marx was able to turn these toys into hits, selling more than eight million of each within two years. Another success was the “Mouse Orchestra” with tinplate mice on piano, fiddle, snare, and one conducting (King 1986, pp. 188-189).

Marx listed six qualities he believed were needed for a successful toy: familiarity, surprise, skill, play value, comprehensibility and sturdiness (Richardson 1999, p. 42). By 1922, both Louis and David Marx were millionaires. Initially, Marx produced few original toys by predicting the hits and manufacturing them less expensively than the competition. The yo-yo is an example: although Marx is sometimes wrongly credited with inventing the toy, the company was quick to market its own version. During the 1920s, about 100 million Marx yo-yos were sold.

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